Meeting & Agendas

Members Present: Patty Scogin, Marvi Reyes, Soon Merz, Patty Salazar, Loretta Edelen, Lori Blewett, Marilyn Lee Taylor, John Kennie, Charles Quinn, Gay Lynn Scott, Linda Kluck, Edward Terry, Willie Martinez, Jennifer Krummel, KC Caliz, Bonnie Spanogle, Javier Villegas

• ACC Mail marketing There was great information presented at the SSI Summit Friday regarding registration, how to pay for college, financial aid, how to get rid of a hold, etc. This item needs to be elevated, and needs a marketing campaign. Conversation will go to PLT. Brette is willing to tackle email issue if Kathleen takes portal. • Admin Rule and Guidelines Next Steps A short administrative rule draft will be sent out for the group to review to see if there is something missing that needs to be added or corrected. The group suggested promoting ACC mail the same way we did QEP which was very effective. There was a discussion about the subject line, and how to build the relationships between the sender and receiver. An idea would be to change the sender’s name to their title for the message to have more impact for example “From: Dean of”. IT is on hold for the time being. Brette will have an update for the committee before the winter break. • Portal A portal for counselors would make their lives much easier. EVC is experimenting with a project which assigns advisors to the different programs that the college offers, instead of having them try to waddle through all of them. It would be a good idea to get a large group of students and seed the concept with them. The portal should be able to reach the different groups like students, advisors, etc. Soon said we could start thinking about it once we get the portal because we would already have the nuts and bolts and would not have to wait another year for it to really work. She said we should start developing the content, and would like to see how to pack it to present it to the users. There was a discussion about creating a template to help departments that don’t have content develop their thinking points. Portal discussion will be held at PLT during the December meeting, and Brette will have some more information after that meeting.

At this point the college needs 13,000 more students to reach 3% growth. QEP went so well we would like to adopt this model for marketing purposes. We will be holding another campaign towards registration on the 26 and 27 of this month – the goal is to have a presence and give students answers about general registration and other issues that prevent them from completing their enrollment. Campus managers are coming up with their own plans for each of their campuses and providing the necessary resources - for example, computer labs where students can complete their registration on line. Some mentioned ideas of promoting like buttons, stickers that say “I registered”, have RB involved, etc. PICM will put something together and send it out to the group.

Edward told the committee that the biggest switch is changing the web from directing it to the outside public, and focusing on directing it to our students so they will be able to find what they need to help them succeed. The content team is ready to implement the top level website template after one year of research and work. For the example, the team took some content that was already in – example is current graduation information that could be easily deployed to the new design http://www.austincc.edu/dposey/design/home5.html. The group had very good suggestions that will be taken back to the content team and designers to be conformed to these needs. Mobile application is a hot topic. The goal is to have phase I, which is about student services live after spring break.

Soon – Carrier Couch- she will have Amber visit our staff meeting and explain how it works. Lori – First year experience how student life does different things at different times. Patty – distributed age-old reminder tool basic marketing for colleges to demonstrate how Marketing starts with the awareness but decisions are not made with a single point of contact - whole college is involved.