Meeting & Agendas

Ina stated that the Marketing curriculum needs to be updated. The committee agreed to the proposed changes. Listed below are the recommended changes to the Marketing curriculum. These recommended changes will be presented to the college-wide curriculum committee. FY 2009 Degree Plan Marketing Associate of Applied Science Degree Tech Prep Add to description: Students desiring to pursue a traditional Bachelor of Business Administration degree, may want to take some Marketing courses, but should be enrolled under the Associate of Science in Business Administration degree plan. Applicants for admission to the program must fulfill the general requirements for admission to Austin Community College. For more information see a Marketing advisor. Semester I: • Change Humanities/Fine Arts to Humanities/Visual and Performing Arts (Select from the appropriate section of the General Education course list for the Humanities/Visual and Performing Arts course.) Semester II: • Add Mathematics (Select from the appropriate section of the General Education course list for the Mathematics course.) Semester IV: • Change MRKT 2348 - Marketing Research and Strategies to Marketing Elective • Add BMGT 2388 - Internship – Business Administration and Marketing OR MRKT 2348 - Marketing Research and Strategies Marketing Certificate Tech Prep Semester I: • Add MRKT 2348 - Marketing Research and Strategies DELETE Marketing Enhanced Skills Certificate Fashion Merchandising • Change name to Fashion Marketing Associate of Applied Science Degree Tech Prep Semester I: • Add Humanities/Visual and Performing Arts (Select from the appropriate section of the General Education course list for the Humanities/Visual and Performing Arts course.) Semester II: • Add Mathematics (Select from the appropriate section of the General Education course list for the Mathematics course.) Semester III: • Change FSHN 2320 - Visual Merchandising to FSHN 1308 - Fashion Trends • Change one Fashion or Marketing Elective to FSHN 2309 - Fashion Image Semester IV: • Change FSHN 2388 - Fashion Merchandising to FSHN 2388 - Fashion Marketing OR BMGT 2388 - Business Administration and Fashion Marketing OR FSHN 2320 - Visual Merchandising Fashion Marketing Certificate Tech Prep Semester I: • Change FSHN 2388 - Fashion Merchandising to FSHN 2388 - Fashion Marketing

Participant Input: Listed below are the results of the SWOT Analysis Strengths Faculty: 38.1% (8) votes • Good communication within department • Flexible, cooperative attitude among department members • Depth of experience of teachers • Teaching faculty • Real world experienced faculty • Diverse teaching staff • Good access to faculty • Dedicated faculty Curriculum: 28.6% (6) votes • Degree and certificate plans • Up to date curriculum Quality and Class Size: 28.6% (6) votes • Flexibility; variety of delivery methods • Low student class loads • Small class size Career Planning: 4.8% (1) votes • Good career potential for students • Job placement strong for graduates Advising: 0.0% (0) votes • Good advising • Advising students • Individual student attention • Excellent advising Communication: 0.0% (0) votes • Departmental web site that is frequently updated • Good internet presence • Great department websites Teaching Support: 0.0% (0) votes • Appropriate equipment for instruction • Excellent textbooks and ancillaries • Course material up to date • PowerPoint software from publishers • Quality of textbooks Weaknesses Funding Issues: 100.0% (7) votes • Lack of labs for classes in which they are appropriate • Lack of money for DVDs Career Potential: 0.0% (0) votes • Associates degree not valued by business community • Career planning • Career planning • Career planning Faculty: 0.0% (0) votes • Need more faculty interaction with meetings • Diversity in faculty Curriculum Weaknesses: 0.0% (0) vote • Advising for four year schools • Transfer of courses • Transference of credits to four year institutions • Transferability of courses • Cross advising within faculty (self-promote) Opportunities Curriculum Growth: 85.7% (6) votes • Communicate with other department chairs to have MRKG courses in their degrees • Expansion of curriculum (class) offerings • New courses because of change in technology • Expand number sections due to economy • Add more sections • Increase enrollment of minority students • Can’ Promote Marketing: 14.3% (1) votes • Early recruitment of students • Marketing of program • Promote inverted degree plan • Cost of four year college • Difficulty of accessing public four year universities • Student access to programs • Better advising for courses and program • Continue/expand Early College Start • Contact possible employers • Transfer deals (like Business degree transferring to K State) • Employment base in Austin • Flexibility in course design • Shifts in the job market Tracking Student Success: 0.0% (0) votes Need better student tracing by IE Follow up; student tracking Threats Funding: 100.0% (7) votes • Facilities – lack of • Lack of availability of funds • Lack of funding • Funding • State cut funding of community colleges • Lack of budget Competition: 0.0% (0) votes • Non-accredited institutions • Competition • Competition from other providers • All the competitive institutions moving to Austin Miscellaneous: 0.0% (0) votes • Coordinating Board changing definition of completers • Economy • Lack of ability to transfer credits • Cost of textbooks • Access to textbooks for students