Meeting & Agendas
Committee
Marketing and Outreach Committee
Date
10/09/2012
Status
Approved
Begin Time
03:30 pm
End Time
05:00 pm
Location
HBC --103.2
Online/Remote Url
Members in attendance:
Gaye Lynn Scott,
N/A,
Bonnie Spanogle,
Stefanie Vermillion,
Brette Lea,
Jennifer Krummel,
Charles Quinn,
Linda Haywood,
Kathleen Christensen,
Javier Villegas,
Jon-Paul Latier,
John Kennie
Members not in attendance:
Loretta Edelen,
Michael Midgley,
N/A,
N/A,
Juanita Mendez,
Belvolyn Smith,
N/A,
David Borden,
David Correa,
Blake Farrar,
Maria Youngman,
Guillermo Martinez,
Soon Merz,
Patricia Salazar,
Mary Hensley,
Patrick Abbott,
Patricia Scogin,
Marilyn Lee taylor
Agenda:
1)
Description
Members Present: Patty Scogin, Marvi Reyes, Lori Blewett, John Kennie, Gaye Lynn Scott, Linda Kluck, Charles Quinn, Brian Smith, KC Caliz, Lara Niles, Stan Gunn, Patty Salazar, Willie Martinez, Bonnie Spanogle, Edward Terry, Kathleen Christensen,
Presenter
Facilitator: Brette Lea
Minutes
Introduction of new members
2)
Description
Update on TV commercials
Presenter
Brette
Minutes
The new “i am acc” commercials are almost ready to go. Brette showed the group a sneak preview of the newest commercials. There are four in English and two in Spanish and they are 30 seconds each. We will post these commercials for our acc family before they are released to the public.
3)
Description
Student Communications
Presenter
Kathleen
Minutes
The main issue is to start a good plan to take to the Student Services Council and to PLT. We are in the transition of having students utilizing official ACC email because that is the only way to learn about their financial aid, classes canceled, and when they owe money.
a. Goals – Jon-Paul said he likes it when someone comes to talk to the class to show them the issue really concerns the student. He also said that posters have to be easier to read to really communicate, and that Student Life is a good way to communicate with students. The college needs to raise awareness of the way it communicates. This is a source of concern. Stan distributed the administrative rule for email, and told the group that they have not yet developed a way to generate a list for each department in an easier manner. The group would like to put together a better policy, bring it to the next meeting, review it, and submit it to the PLT. Each departments need to take some time to review their communication needs.
b. Process Leads – If information is about curriculum, it should come directly from faculty, department chairs or deans not a higher level. If the communication is more marketing oriented, then the authorization should be higher.
c. Communication tools/Plans - There needs to be a discussion if we want to modify the subject line on emails. To do this, we probably need to change the rule at PLT level. Stan would be happy to modify the line once there are recommended guidelines.
d. Next steps – we will start working on a recommended administrative rule, and we will try to keep it to a one page. The group would like to have a practice or a pilot project with one of the departments for spring. Target date is needed for Stan to bring a consultant in and find out how it can be done. Brette will work on it, and let Stan know when it would be a good date. School messenger would be a good option also. Student Life is having great success with texting, and people are not unsubscribing when messages are sent out. Javier said we could have a campaign about “read your email” using students to engage fellow students. There were very good ideas from the students participating in this committee. They will take these questions back to Student Government and bring other ideas to next meeting.
4)
Description
Next meeting 11/13/12
Presenter
Minutes
Guests:
Name:
Marvi Reyes
Email:
Name:
Brian Smith
Email:
Name:
KC Caliz
Email:
Name:
Jennifer Mathews
Email:
Name:
Lara Niles
Email:
Additional Information:
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